{"id":1845,"date":"2026-02-03T16:59:35","date_gmt":"2026-02-03T16:59:35","guid":{"rendered":"https:\/\/paytef.es\/deleito-scalability-in-organized-restaurant-business-with-technology-and-strategic-partners\/"},"modified":"2026-03-15T12:25:55","modified_gmt":"2026-03-15T12:25:55","slug":"deleito-scalability-in-organized-restaurant-business-with-technology-and-strategic-partners","status":"publish","type":"post","link":"https:\/\/paytef.es\/en\/deleito-scalability-in-organized-restaurant-business-with-technology-and-strategic-partners\/","title":{"rendered":"Deleito: Scalability in Organized Restaurant Business with Technology and Strategic Partners"},"content":{"rendered":"\n

In this first edition of Conexi\u00f3n PAYTEF, Gerard Moreno Viv\u00f3<\/a>, COO & Partner at Deleito<\/a>, one of the most active emerging brands in the HORECA sector, welcomes us. He receives us at their new premises at Carrer de Roger de Flor, 161 (Barcelona), where the atmosphere perfectly embodies what the brand represents: order, minimalist design, and agile operations that allow them to deliver quality at scale. <\/p>\n\n

Gerard clearly explains how they have grown from a small summer stand on the Costa Brava to an omnichannel chain with six locations and a presence at over 40 festivals in just three years.<\/strong><\/p>\n\n

Standardization = Foundation for Growth<\/h3>\n\n

In an environment of accelerated expansion, well-defined processes are the only way to maintain quality and control. This repeatability allows Deleito to open new locations without losing its distinctive essence. Gerard is clear about this: <\/p>\n\n

\n

\u201cThe key is standardization, standardization, and standardization.\u201d<\/p>\n<\/blockquote>\n\n

Balanced Omnichannel: In-Store + Delivery<\/h3>\n\n

50% of Deleito’s sales come from delivery, and the other 50% from their physical locations. This omnichannel approach allows them to grow without relying on a single channel and to optimize margins through direct sales at the physical point of sale. Nevertheless, they acknowledge that delivery involves high commissions, which drives them to constantly seek operational efficiency. <\/p>\n\n

Technology as a Competitive Advantage<\/h3>\n\n

For Gerard, technology is not a luxury; it is a necessity. From kitchens to payments, they seek solutions that work, do not fail, and scale with them. Having a partner like <\/strong>PAYTEF<\/a> has allowed them to: <\/p>\n\n